Who is TAM Acceleration?
Fully Engineered Systems Built on Clay
- TAM Acceleration is a specialized Go-To-Market (GTM) solutions provider for high-revenue B2B companies. They engineer comprehensive GTM systems that merge outbound, inbound, and RevOps into one scalable engine.
- Their approach focuses on automating tasks that typically consume 80% of SDRs’ time, enabling companies to achieve the output of 10 SDRs without the overhead.
- Their value proposition centers on creating high-performance, automated systems that deliver measurable results.
The Context
In 2024, TAM Acceleration has grown to its first $20k MRR with inbound only, and in November 2024 was time to add an additional channel to the GTM mix.
As masters of the outbound channel, the first new channel to add to the mix was pointed out as the email outbound one. 2X YoY growth in recent years.
Business Development Blockers
Risk of “Looking Commoditized”
As much as using Clay is a high-technical and niche skills, the main output, lead generation, risks to be seen as a “commodity”.
When the offer is commoditized, the Outbound channel is by itself a hard channel to have success with. Success is still possible, but particular strategies need to be adopted in this case.
Low brand knowledge
TAM Acceleration is a less than 1 year business at the time, no website, not many case studies as right now, and a non-known brand.
The outbound channel is perfect for those with a lot of social proof to share. The short amount of time and strong case studies was an important blocker at the time.
Initial Goals
The main goals to achieve were very clear:
- Product-Market Fit: Continuous A/B Testing to identify Message-Market Fit
- Target Identification: What niche was the best one to go after
- Create a supporting email infrastructure
- Have a quick lead management process to be able to convert the interested leads
How did we proceed?
1. We applied the proven and performing 5 step TAM Process
- TAM Analysis: Analysis of your TAM, ICP and Channel
- Highly Qualified Database Creation: Build your segmented, highly qualified lead list using Clay and AI Agents
- The Atlas Infrastructure: Create the necessary email and Tech Infrastructure to avoid spam
- The Aries Funnel: Find the Funnel and Message that brings you the highest response rate
- Scaling the Machine: Let’s scale your results by automating, connecting all the dots, and reverse engineering the system
How does the TAM process work?
1. TAM Analysis
We analysed our own ICP, potential targets, and inbound successful endeavours, to craft a quick strategy plan to generate results as quickly as possible.
2. Highly-Targeted Database Creation
We built a highly detailed, filtered, and segmented database in Clay by creating multiple ICP and sector specific Tiers, in order to test multiple targets as quickly as possible.
We enriched our prospects with AI, in order to garner deep-insights to qualify and disqualify them, as well as to build AI-personalized copy.
3. The Atlas Infrastructure
We created 15 inboxes per 5 domains, all hosted in TAM Acceleration’s private servers, monitored 24/7, to ensure optimal deliverability and avoid spam.
4. The Aries Funnel
We tested different copies and different targets. We applied our own crafted Message-Market Fit enhancing procedure.
Every week, we analysed the replies. We kept the positive ones active, and we stopped the negatives. We then tested the positive with a slight variation of the same winning ones.
Doing this week over week, brought us to go from 0 positive replies in week 1 to 5 positive per week in week 5.
5. Scaling the Machine
We connected all the dots: from Smartlead, the replies were sent to our own Slack channel, where the team received an immediate notification.
From here, the team was able to reply immediately with the TAM’s lead management procedure, setting-up the meeting with the prospect and updating the information on HubSpot, all in real time.
This quickly brought 6 meetings in 4 weeks, which converted in 3 deals at the end of month 3.
In Summary over the first 2 months we have:
- Generated 3 Deals with a new channel, in a highly competitive sector, and with no strong differentiators
- Found Message-Market Fit
- Went from $20k MRR to $30k MRR
The Results Achieved – In 4 Months
+$75k Sales
+3 Deals Closed
——
Do you want to achieve similar results?