StryvRevenue Case Study

$197k, 5 months
Picture of Matteo Fois

Matteo Fois

Published on April 22, 2025

“I highly recommend TAM Acceleration if you want to begin a start-up or accelerate your outbound strategy.

I recently joined a start-up where TAM had been contracted to set up all the outbound sales platforms and generate leads. I was brought on in the sales team but was coached by Matteo to take over the systems his team had put into place. After 2 months, he had fully trained me in using Clay, API integration between platforms and how to fully automate the outbound strategy.

When I started I didn’t know much about how it all worked but after his coaching, I am now proficient in lead generation and upkeep of all our sales platforms like CRMs, Clay enrichment, automated outbound email campaigns & multichannel outbound campaigns.

The systems they had also put in place quickly started bringing good conversations and deals into the pipelines of the sales team.
Their knowledge of lead generation, data control and general knowledge of sales and the platforms that are made to aid sales is incredible. Something that normally takes months to years to learn and understand, he was able to teach me within a couple of months.

Again, if you are looking to start up a business or just speed up your outbound campaigns I would work with TAM Acceleration.”

Daniel Hart – Revenue Operations Manager @ StryvRevenue Daniel

  • StryvRevenue is an outbound sales agency for their clients, that specializes in selling their solutions. They started right in 2024, after years of experience in recruitment and a successful exit of the Founder Michael.
  • StryvRevenue goal is to empower the sales efforts of their clients. They act as a long term partner for their clients.

StryvRevenue’s Founder Michael had one big goal: Own an advanced sales system, that generates leads in autopilot, even while he sleeps.

As he was starting his business endeavours, Michael wanted his main client, one big player in the recruitment industry in the US, to succeed as soon as possible. 

Michael merged his previous years of experience in recruitment and a successful exit with a burn desire to succeed in this new endeavour. After having hired an SDR, the need to have a high-performing, advanced sales system had become stronger.

Lack of Tools’ Knowledge

Michael had a strong experience in sales, but not as much in tech and the latest AI tools.

There was no way to build in house an advanced sales system, able to succeed in front of the 2 greatest challenges in business development in 2024:

– Overcrowdedness
– Deliverability

Cold Call or Simple Email was not enough

StryvRevenue’s team knew they wanted more than simple email marketing or cold calling could not work for their client in recruitment.

They were looking for a multichannel, multi-touch solution, to differentiate from all other recruitment companies offering similar services.

Before starting the project together, the main goals to achieve were very clear to the Founder Michael:

  • Use Multiple Channels to differentiate the team’s efforts from all the competitors
  • Use Multiple Databases and Intent Triggers to have the most relevant data upon decision-makers in relevant industries
  • Have a high-performing email infrastructure, that supported to land in primary
  • Build a high performing sales team around the system
  • At the end of the 6 months period, have 1 StryvRevenue’s employees take over the system management, and internalize the system in house

1. Analysis & Plan of Action

To create a specific plan of action, we started with a deep analysis of StryvRevenue

ICP features & Market, Previous successful endeavours, Internal Organization. We then created a specific dream process for the client.

It included:

  • Scraping (Apify)
  • Data collection
  • Linkedin (HeyReach)
  • Email (Smartlead)
  • Cold call (Kixie)
  • CRM (Hubspot)

All managed in Clay.

A flowchart titled "StryvRevenue - Outbound Acceleration Process" shows the steps of AI local business prospecting from lead sourcing to client onboarding. Key tools like Apify, Clay, and HubSpot are highlighted throughout the process.

2. Multiple campaigns

We tested different workflows to find the most effective one.

In the end, we had 2 main campaigns running simultaneously in Clay:

  1. Direct Hires

Campaign to companies hiring right now, based on Indeed intent data

  • Main Channel: Email
  • Main Goal: Onboard in target companies that posted a job role in Indeed
  1. Indirect Hires

Campaign to StryvRevenue’s target, Talent and HR directors in enterprises above 200 employees

  • Main Channel: Cold Call
  • Main Goal: Onboard Enterprises in the main target market in the US

For the Direct Hires campaign we kept costs low by a mix of queries and API calls.

We used SerperDev together with a complex query for different cities in different US States to get 10s of thousands of relevant contacts for Pennies of the $.

We used 2 channels:

  • Personalised Email messages on Smartlead for all people we found the valid email
  • Cold Call via Kixie for all the people we couldn’t find any valid email
Spreadsheet showing Colorado cities, job search URLs, status codes, and number of rows created for each entry.

For the InDirect Hires campaign we created a  very effective multichannel campaign.
These were the channels we used:

  1. First step was Cold Call via Kixie

For all the people for whom we couldn’t find the phone number or who didn’t answer:

  1. If in the top ICP → Hand-Written Letter + LinkedIn + Email
  2. If in the top ICP but we couldn’t figure out the address → LinkedIn + Email
  3. If not in the top ICP but with 500+ connections on LinkedIn → LinkedIn + Email
  4. If If not in the top ICP and with less than 500+ connections on LinkedIn → Email

Check out this video HERE on how we run the hand-written campaign via Clay

3. Multiple campaigns

We created the Infrastructure for 3 channels:

  1. Email: 30 inboxes per 10 domains, with all the set up and warm up to ensure an optimal deliverability and avoid spam. We had a power of 23,100 emails per month.
  2. LinkedIn: To the 2 SDRs LinkedIn profiles, we added 2 more rented ones, with above 500+ connections, to achieve a power of 2000 LinkedIn messages per month.
  3. Cold Call: We set up a direct connection between Kixie and Hubspot, to make sure every SDR received in-target leads to convert directly in the CRM.

4. Testing Phase

For these campaigns, beyond the usual copy testing, we run continuous tests.

We tested different workflows:

  • Companies that were advertising their own services
  • Companies posting new jobs via Apify or BrowseAI
  • Companies that usually worked with recruiting agencies via Clutch
  • Direct campaign on people found on ZoomInfo
  • Lookalike campaign on current customers via Ocean.io

And we tested different channels and tools:

  • Personalised Hand-Written Letters → Scribeless
  • Personalised Voice Messages → La Growth Machin
  • Personalised Videos → Sendspark

5. Scaling the Machine

We connected all the dots: from Smartlead and La Growth Machine, the replies were sent to a Slack channel, where each SDR received an immediate notification. 

From here, the SDR were able to set-up the meeting with the prospect and update the information on Hubspot, all in real time.

From Kixie, the SDR was able to update all the information in real time, directly via the power dialer thanks to the direct integration Kixie – Hubspot.

6. Add On: System brought In-House

As per the Founder’s initial request, we supported StryvRevenue internalizing the system in their business.

Once the system was optimised and delivering results, we coached Daniel, a member of the team, over an 8-weeks programme:

  1. We went from the basics of using Clay
  2. To how Clay interconnects with the other providers via native integrations and APIs
  3. To how to think in Lead Gen terms
  4. Up to recording videos and producing SOPs for the team

Final result was that we made ourselves redundant, and made Daniel complete owner of the process, as Michael the Founder wished.


SDRs Management

Imagine your Outbound managed as if it was your Inbound:

  • Each SDR received the positive replies directly in a specific Slack channel, divided per country
  • Each SDR receives their positive replies directly in GSheet, with all the details.

Each SDR receives the lead directly into the CRM Hubspot.

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  • Implemented a new, fully-engineered Business Development System that quickly generated leads
  • Coached an Employee to take on the project at the end of the period
  • Shortened time of adaptation to revenue generation from a year to a couple of months

“I highly recommend Matteo if you want to begin a start-up or accelerate your outbound strategy. 

I recently joined a start-up where Matteo had been contracted to set up all the outbound sales platforms and generate leads. I was brought on in the sales team but was coached by Matteo to take over the systems he had put into place. 

After 2 months, he had fully trained me in using Clay, API integration between platforms and how to fully automate the outbound strategy. When I started I didn’t know much about how it all worked but after his coaching, I am now proficient in lead generation and upkeep of all our sales platforms like CRMs, CLay enrichment, automated outbound email campaigns & multichannel outbound campaigns. 

The systems he had also put in place quickly started bringing good conversations and deals into the pipelines of the sales team

His knowledge of lead generation, data control and general knowledge of sales and the platforms that are made to aid sales is incredible. Something that normally takes months to years to learn and understand, he was able to teach me within a couple of months.

Daniel Hart – Clay Engineer @ StryvRevenue Daniel

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