What they say About Us
“Matteo has been an integral part of scaling up our outbound effort.
His team automated our entire process saving 15-20min per lead. With reply rates of 3-10% on Email and LinkedIn, they were able to increase our conversions via Clay and various APIs and bring us more revenue immediately and in the 6 months of our work.
Even though I had 10 years in GTM work myself, they brought so many new ideas to me. They are very professional and responsive and organized.
Better yet, they left us with a plan and a process that’s scalable and repeatable.”
Alex Shinkarovsky – Founder @ Reverse Recruiting Agency
Who is Reverse Recruiting Agency?
The Premium Mobility Platform For Transfers and Events
- Reverse Recruiting Agency offers an innovative job search service where they handle the entire process for clients. They optimize LinkedIn profiles and resumes, and contact up to 400 recruiters weekly for their clients, booking interviews for them.
- Their unique “secret sauce” involves reaching out to multiple people at each target company.
- Clients typically find employment within 1-4 months through this comprehensive approach that significantly increases visibility in the job market.
The Context
The Founder Alex has had recent success with its new activity and wants to grow his business quickly.
As a highly technical person himself, Alex wanted to find someone highly skilled in both sales tech and Go To Market skills, to test multiple campaigns and grow his business as quickly as possible.
Business Development Blockers
Lack of a nuanced but high-volume, automated sales system.
As every start-up, RRA needs to test multiple campaigns, copy, and targets quickly.
Their internal organization have the team execute old and new campaigns manually, which doesn’t allow them to test quickly, and to scale what works.
Lack of sales-tech know-how
As much as Alex and his team are highly technical people themselves, they don’t have the skills to build an automated sales process, built on the latest technologies.
They could try learning it, but it would require a lot of time and 1 or more specialized resources, which Alex doesn’t plan to have at the moment.
How Alex met TAM Acceleration
Alex met Matteo through a Webinar Matteo was holding, inherent highly-advanced and personalised Multichannel B2B campaigns.
Alex booked a moment with Matteo, and after a few calls it was clear TAM Acceleration was the right partner for Alex to test out his ideas quickly, and grow his business.
Initial Goals
Before starting the project together, the main goals to achieve were very clear to Alex:
- Build a fully-engineered sales machine as quickly as possible
- Test Different Campaigns, in order to find what works best for RRA
- Product-Market Fit: Continuous A/B Testing to identify Message-Market Fit
- Manage multiple clients all at once, having a quick procedure to onboard and offboard them, all in Clay
- Have a reporting system to make decisions based on data
How did we proceed?
1. We applied the proven and performing 5 step TAM Process
- TAM Analysis: Analysis of your TAM, ICP and Channel
- Highly Qualified Database Creation: Build your segmented, highly qualified lead list using Clay and AI Agents
- The Atlas Infrastructure: Create the necessary email and Tech Infrastructure to avoid spam
- The Aries Funnel: Find the Funnel and Message that brings you the highest response rate
- Scaling the Machine: Let’s scale your results by automating, connecting all the dots, and reverse engineering the system
How does the TAM process work?
1. TAM Analysis
We analyzed the ICP, Market, previous successful endeavors, and goals to craft a detailed Plan to Action for an initial Phase 1 for 3 months, followed by a Phase 2.
2. Highly-Targeted Database Creation
We started testing 5 different campaigns, each one with a different offer for a different decision-maker. For each campaign, we had a specific database built on Clay.
All the leads were enriched with AI, filtered, and segmented in Clay by using the latest technologies.
3. The Atlas Infrastructure
We created 54 inboxes per 18 domains, hosted in different servers to increase deliverability, from TAM Acceleration’s private server, monitored 24/7, to shared servers. Using multiple servers ensured optimal deliverability and avoid spam.
4. The Aries Funnel
The testing phase was extremely important here. We tested different elements of the GTM motion:
- Different Campaigns
- Different copies per each campaign
- Different decision-makers per each campaign
And once this was settled, we focused on different built-in procedures.
5. Scaling the Machine
We connected all the dots: from Instantly, the replies were sent to a Slack channel, where Alex’s team received an immediate notification.
From here, the team was able to set-up the interview with the client and update their calendar, all in real time.
What else helped getting there?
SDRs Management
Imagine your Outbound managed as if it was your Inbound:
Each SDR receives positive replies in 3 places:
- Slack, for immediate notification
- GSheet, with all the details.
Reporting
All data is sent to Airtable to have a clear, real time dashboard analytics:
- Per Client
- Per Campaign
Example of Replies
In Summary over the first 4 months we have:
- Saved 15-20 minutes per lead processed –> Allowing Alex focus on a streamlined team
- Reply rates of 3% over Email and 10% over LinkedIn
- Build a Plan and a Process that is Scalable and Repetable
“Matteo has been an integral part of scaling up our outbound effort.
His team automated our entire process saving 15-20min per lead. With reply rates of 3-10% on Email and LinkedIn, they were able to increase our conversions via Clay and various APIs and bring us more revenue immediately and in the 6 months of our work.
Even though I had 10 years in GTM work myself, they brought so many new ideas to me. They are very professional and responsive and organized.
Better yet, they left us with a plan and a process that’s scalable and repeatable.”
Alex Shinkarovsky – Founder @ Reverse Recruiting Agency 
The Results Achieved – In the first 3 Months
+265 Qualified Leads
+€35k Sales
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Do you want to achieve similar results?