What they say About Us
“Working with TAM Acceleration over the past year has transformed how we generate outbound leads. Their scientific, data-driven approach has given us greater control over our metrics and a clear understanding of what works in our industry.
With their support, our sales team has been freed from much of the first-touch work, allowing them to focus on building real connections with clients.”
Leonardo Petrini – Head of Marketing @ LimoLane
Who is LimoLane?
The Premium Mobility Platform For Transfers and Events
- LimoLane is the leading digital platform in premium mobility dedicated to both companies and individuals. To date, LimoLane is extensively present in more than 500 cities worldwide and is the reference point for a global community of over 6,000 drivers.
- For business clients, LimoLane offers a user-friendly platform for complete management of corporate mobility, from booking to expense reporting.
The Context
LimoLane has ambitious growth goals, having maintained 2X YoY growth in recent years.
They wanted to implement an advanced, fully-engineered B2B email lead generation system across 4 different countries worldwide.
Business Development Blockers
Lack of an advanced B2B sales system
As much as LimoLane’s experience, the team lacked vertical tech expertise & know how on the latest B2B sales techniques
Manual Outbound Efforts
Lot of the SDRs time was wasted in manual efforts, with a spray and pray approach that was not delivering any result
Low volumes, with manual tracking
The team tried email outbound in one market only, inconsistently, with few to no results generated
How LimoLane met TAM Acceleration
LimoLane’s Head of Marketing Leonardo met TAM’s Founder Matteo on LinkedIn, reading some of Matteo’s LinkedIn posts, in May 2024.
After a brief LinkedIn chat, Leonardo and Matteo had a call where it was clear a project together would have been crucial to support Leonardo’s big growth goal for 2024 and the years to come.
Initial Goals
Before starting the project together, the main goals to achieve were very clear to the Head of Marketing Leonardo:
- Launch a personalised volume campaign in 4 different countries worldwide
- Product-Market Fit: Continuous A/B Testing to identify Message-Market Fit
- Create a supporting email infrastructure
- Have a reporting system that collected all the information divided by country and SDRs, saved in Salesforce
- Align the 11 SDRs across 4 different countries to manage leads’ replies as soon as possible
How did we proceed?
1. We applied the proven and performing 5 step TAM Process
- TAM Analysis: Analysis of your TAM, ICP and Channel
- Highly Qualified Database Creation: Build your segmented, highly qualified lead list using Clay and AI Agents
- The Atlas Infrastructure: Create the necessary email and Tech Infrastructure to avoid spam
- The Aries Funnel: Find the Funnel and Message that brings you the highest response rate
- Scaling the Machine: Let’s scale your results by automating, connecting all the dots, and reverse engineering the system
How does the TAM process work?
1. TAM Analysis
We analysed the ICP, Market, previous successful endeavours, and goals to craft a detailed Plan to Action for the following 6 months.
2. Highly-Targeted Database Creation
We built a highly detailed, filtered, and segmented database in Clay by creating multiple sector-specific databases using advanced techniques and tools. We performed a double filtering process at both the domain and contact levels, utilizing databases like Sales Navigator, Ocean.io, and Apollo, as well as scraping Google with tools like Apify or BrowseAI.
3. The Atlas Infrastructure
We created 76 inboxes per 26 domains, all hosted in TAM Acceleration’s private servers, monitored 24/7, to ensure optimal deliverability and avoid spam.
4. The Aries Funnel
We tested, tested, and tested. We tested 16 different sectors, each sector in each country, with a specific contact and company campaign. Per each sector, we created 8 different campaigns on Instantly.
5. Scaling the Machine
We connected all the dots: from Instantly, the replies were sent to a Slack channel, each divided per country, where each SDR received an immediate notification. From here, the SDR were able to set-up the meeting with the prospect and update the information on Hubspot, all in real time.
What else helped getting there?
SDRs Management
Imagine your Outbound managed as if it was your Inbound:
Each SDR receives positive replies in 3 places:
- Slack, for immediate notification
- GSheet, with all the details.
- Lead updated in LimoLane’s CRM SalesForce.
Reporting
All data is sent to Airtable to have a clear, real time dashboard analytics:
- Per Campaign
- Per Sector
- Per Country
Example of Replies
In Summary over the first 4 months we have:
- Saved hours and hours of manual SDR work, now finally free to nurture leads and close deals
- Implemented an Advanced, Fully-Engineered System from scratch
- Supported the sales team closing 48 deals for an initial value of $175k
“Working with TAM Acceleration over the past year has transformed how we generate outbound leads. Their scientific, data-driven approach has given us greater control over our metrics and a clear understanding of what works in our industry.
With their support, our sales team has been freed from much of the first-touch work, allowing them to focus on building real connections with clients.”
Leonardo Petrini – Head of Marketing @ LimoLane 
The Results Achieved – In 4 Months
+1101 Qualified Leads
+48 Deals Closed
+€175k Sales
4 Countries Prospected
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